In the all important US market, Samsung has
reclaimed the top spot that it lost to Apple
eleven months ago. The continued assault on
the iPhone by the new Galaxy S7 family has
notched up another small victory.
The numbers come from Counterpoint
Research , and suggest that March saw
Samsung on 28.8 percent of the US Market,
while Apple slipped down to 23 percent. LG
came in third with 17.1 percent.
But the momentum in the smartphone market
has been swinging away from Cupertino over
the last few months towards Seoul. The switch
at the top of this table is another win that
Samsung can use to market both the Galaxy S7
and S7 Edge to the public.
The two flagship handsets have already picked
up critical acclaim.
The initial sales popped to such an extent that
it boosted Samsung’s first quarter earnings
out of a long slow decline and will allow the
handset to be seen as one that people are
buying. The data point of ‘outselling Apple’ is
sure to please the South Korean company’s
marketing team.
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